MediaSheets
Marketing Ad-Spend Budgeting Platform
An internal SaaS platform for marketing teams to plan, track, and optimize ad-spend budgets across multiple regions and media types — Google Ads, Meta Ads, TV, radio, print, and OOH. Replaces complex spreadsheets with a purpose-built budgeting tool that provides real-time spend tracking and cross-channel ROI analysis.
The Challenge
The Problem We Solved
Marketing teams managing multi-million dollar budgets across 10+ media channels and multiple regions rely on massive, error-prone spreadsheets. One wrong formula can misallocate thousands. There's no single view showing actual spend vs. budget across all channels, and quarterly reforecasting takes days of manual work.
The Solution
What We Built
MediaSheets provides a structured budgeting interface where teams allocate spend by channel, region, and quarter. Real-time dashboards show actual vs. planned spend, flag overspend risks, and generate reforecast recommendations. Channel-specific templates ensure consistent data entry across Google, Meta, TV, and traditional media.
Key Features
How It Works
Multi-Channel Budgeting
Plan and allocate budgets across Google Ads, Meta, TV, radio, print, OOH, and custom channels — all in one interface.
Regional Breakdown
Split budgets by geographic region with rollup views showing total spend and per-region performance.
Real-Time Dashboards
Live visualization of actual spend vs. planned budget with automatic alerts when channels are trending over or under budget.
Reforecast Engine
One-click quarterly reforecasting based on actual spend patterns and seasonal trends — replaces days of spreadsheet work.
Tech Stack
Built With
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