Justin McKelvey
Founder & CEO, SuperDupr
Austin, TX
Justin is the founder of SuperDupr, an Austin-based studio that builds AI systems and custom websites for service businesses. He has spent over a decade building software products and AI systems — from early-stage startups to deployments for established service companies across construction, legal, healthcare, fitness, and hospitality. His focus: AI systems that deliver measurable ROI from week one, and websites that actually convert.
Areas of Expertise
- AI agent systems (voice, chat, multi-agent orchestration)
- Workflow automation (n8n, Make, custom integrations)
- Custom web development (Rails 8, Next.js, modern frameworks)
- SEO + GEO (Generative Engine Optimization)
- Service business operations
Articles by Justin
AI for Fitness & Wellness: How Gyms, Trainers, and Studios Automate in 2026
A practitioner's guide to AI in fitness: what gyms, trainers, and studios actually use, what it costs, where it works, and how to choose between SaaS and custom-built systems. Includes the SwiftFitATX case study.
AI Voice Agent vs Virtual Receptionist vs Answering Service (2026)
Compare AI voice agents, virtual receptionists, and answering services. Cost, availability, capabilities, and which is right for your business.
n8n vs Make vs Zapier: Which Workflow Platform for Your Business?
Compare n8n, Make, and Zapier for workflow automation. Pricing, features, AI integration, self-hosting, and when to go custom.
How Much Does an AI Voice Agent Cost? Complete Pricing Guide 2026
AI voice agent costs broken down: setup fees, monthly costs, per-minute API pricing, telephony, and TTS. Includes ROI calculator and pricing tiers.
Best AI Automation Agencies in 2026
Top AI automation agencies evaluated by industry expertise, technical depth, pricing transparency, and speed to delivery. Find the right partner.
What Is AI Automation? Complete Guide for Business Owners
AI automation uses artificial intelligence to handle repetitive business tasks like answering calls, following up with leads, and processing documents. This guide explains how it works, what it costs, and how to get started.
How AI Is Transforming Construction Companies in 2026
AI automation for construction: voice agents for missed calls, estimate follow-up, crew scheduling, and document processing for GCs and trades.
AI for Law Firms: Complete Implementation Guide
How law firms use AI for client intake, document review, scheduling, and follow-up. Covers compliance, ethics, and ROI for legal practices.
How to Choose an AI Automation Agency
Not all AI agencies are created equal. This evaluation checklist helps you identify the right partner for your AI automation project — from technical expertise to industry knowledge to pricing transparency.
AI Automation for HVAC, Plumbing & Electrical Companies
AI for home service companies: call answering when techs are in the field, dispatch optimization, review collection, and seasonal marketing.
AI for Dental Practices: Scheduling, Reminders & Patient Intake
AI automation for dental practices: patient scheduling, no-show reduction, intake forms, HIPAA compliance, and insurance verification.
AI Voice Agents Explained: How They Work and What They Cost
AI voice agents answer business phone calls 24/7 using natural language AI. Learn how they work, what they cost, and whether they're right for your business.
AI for Real Estate Agents: From Lead to Close
AI automation for real estate: instant lead response, nurture sequences, showing scheduling, and transaction coordination for agents and brokerages.
AI for Accounting Firms: Tax Season and Beyond
AI automation for CPA firms: document processing, data entry, client communication, and advisory service upsell through AI-powered workflows.
AI Automation Pricing: What to Expect in 2026
Complete AI automation pricing guide: chatbots, workflow automation, voice agents, document processing, and multi-agent systems. Costs, ROI, and when to DIY vs hire.
AI Chatbot Cost for Small Business: Complete Breakdown 2026
AI chatbot costs for small business: platform fees, setup costs, per-message pricing. Compare Intercom, Tidio, Chatbase, Botpress, and custom-built options.
Best AI Scheduling Software for Service Businesses 2026
Compare AI scheduling tools: Calendly, Cal.com, Acuity, ServiceTitan, and custom AI agents. Features, pricing, and how AI reduces no-shows by 40%.
Vapi vs Bland.ai vs Retell: AI Voice Platform Comparison 2026
Deep technical comparison of Vapi, Bland.ai, and Retell. Pricing per minute, latency, voice quality, LLM support, and when to use each platform.